The album comes with a bonus CD of extra tracks called »Third Floor Songs«. Having Cave In frontman Stephen Brodsky playing guitar will garner a fair amount of attention for New Idea Society, but don’t expect to hear a Cave In side project. The driving force behind the project is frontman Mike Law, formerly of Eulcid. »The World Is Bright And Lonely« are 50 minutes of modest indie pop in the vein of early Nada Surf. Recorded in Brooklyn in January of 2006 at Mike Law's Translator Audio Studio in three days and two evenings, totally live in a room, vocals, mistakes and all. The band, assembled to bring life to demos Mike Law had circulated to Steve and Chris of 57 songs written around 2004 and 2005, the favorites being chosen to be learned and recorded in the same day. Most of the band had never met each other before recording began Friday afternoon and without a single practice dove into and finished songs like »Where Are You Now« and »Dress Shirt« that first day. By Sunday evening »Drawbridge Kid« wrapped up all the songs that had drums and in three short days the album was nearly complete. Mike played a solo show Monday night in D.C. and returned to complete the final tracks with Steve like »Let It Be« and »Press Reverse« over the next two evenings. Only »Don't Sleep« was tracked in stages by Mike later that month.